Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

Sr Product Manager, OneSearch in Atlanta, GA at Cox Media Group

Date Posted: 1/11/2022

Job Snapshot

Job Summary

Reporting to the Director of Product Management, the Senior Manager – Cox OneSearch is responsible for
managing the Cox OneSearch Product lines for Cox Media Group, which consists of Paid Search, SEO,
Content, Reputation Management, Business Listings and Website Development. This role is responsible for
ensuring that more than $35 million+ dollars in digital revenue is sustained and grows into the future. The Sr,
Manager – Cox OneSearch is also responsible for increasing profitability of these products, as well as
developing new products based on market requirements. The Senior Manager – Cox OneSearch will be a key
member of the CMGdigital team at Cox Media Group, which supports the digital revenue efforts of all CMG
properties, which include TV, Radio and Newspaper. S/he will possess a deep understanding of specific to
SEM, SEO, Website Development and emerging technology and trends. The Sr. Manager will act as the key
product champion internally and will have the ability to shepherd ideas from conception to implementation. The
Sr. Manager will be focused on internal and external marketing of CMG’s Cox OneSearch Products, as well as
charged with increasing both revenue and profitability of CMG’s Cox OneSearch Product lines. This role will
partner closely with the Fulfillment and Cox Analytics teams, as well as the Cox Media Group Technology and
Finance teams.

Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

 The ideal candidate will have exceptional business, communication and leadership skills. The Sr. Manager will
collaborate with internal customers and third-party vendors to move Cox OneSearch Products through the
product development lifecycle. The right candidate will have the ability to build strong relationships and
effectively manage products and processes across multiple departments. S/he will assist with concept
development, create high-level business requirements based on internal and external customer needs, build
light business cases and project manage the process through the entire product management lifecyle and
beyond.

S/he will solicit feedback and quickly build consensus around decisions affecting the Cox OneSearch product
line. S/he will also analyze and report product adoption to drive subsequent Cox OneSearch Product
strategies. S/he will work closely with marketing resources to develop collateral material in order to evangelize
the Cox OneSearch Products line offerings to the digital sales teams across CMG markets.

Job Duties:
40% Act as coach, advocate and champion for the Cox OneSearch product line. Evaluating strategies to
maximize bottom line revenue and build efficiencies with Cox OneSearch vendors and internal
resources.
20% Regularly and systematically collect feedback from the markets on Cox OneSearch Products
performance. Regularly review and re-evaluate competitive landscape comparing features, pricing,
design and overall competitiveness; monitor share trends (competitors vs. CMG). Drive the Cox
OneSearch Product roadmap with market demand, monetization and ROI in mind
40% Develop, validate and maintain value proposition for products with markets. Provide Cox OneSearch
Product marketing collateral and training materials. Educate local sales teams on products in
collaboration with in-field resources (Digital Specialist, Digital Campaign Manager). Provide ongoing
support of market-level product training to achieve market-set targets. Update materials and
collateral as needed to accurately reflect the changed or updated features and benefits of the
product line

Job Duties:
 Act as coach, advocate and champion for the Cox OneSearch advertising products
 Facilitate identification and selection of Cox OneSearch advertising products and services vendors
 Evaluate technologies and engage cross-functional resources to drive decisions regarding the Cox
OneSearch line of products
 Manage vendor relationships including monitoring SLAs, overall performance and quality of service
 Build monetization models for Cox OneSearch line of products
 Evaluate strategies to maximize bottom line revenue and build efficiencies with Cox OneSearch
Products vendors and internal resources

 Build annual revenue / cost budgets both at a corporate level and at the local level through evaluation
of client Cox OneSearch Products opportunities by market
 Document and report on Cox OneSearch product revenue, profitability and operational product
metrics
 Conduct research, surveys, and field visits to understand requirements for target market segments
 Work with the Sales and Strategy team to identify and act on priorities
 Work with Cox OneSearch Product vendors to convert market requirements into products that meet
CMG standards
 Regularly review and re-evaluate competitive landscape comparing features, pricing, design and
overall competitiveness; monitor share trends (competitors vs. CMG)
 Engage markets to collect Cox OneSearch Product feedback including innovations and
enhancements
 Drive the Cox OneSearch Product roadmap with market demand, monetization and ROI in mind
 Regularly and systematically collect feedback from the markets on Cox OneSearch Products
performance
 Advocate on behalf of markets with selected vendors including issue resolution and product
enhancement requests including feature ideas, product capabilities and new categories
 Identify, define, prioritize, and present solutions for CMG product opportunities, issues, defects and
risks
 Develop / validate / maintain value proposition for products with markets
 Provide Cox OneSearch Product marketing collateral and training materials
 Educate local sales teams on products in collaboration with in-field resources (Digital Specialist,
Digital Campaign Manager)
 Provide ongoing support of market-level product training to achieve market-set targets
 Update materials and collateral as needed to accurately reflect the changed or updated features and
benefits of the product line
 Act as a subject matter expert (SME) for interface with local sales to ensure common understanding of
product strategy, key features, and explanations
 Represent the voice of the customer (both field and advertiser) to CMG management
 Work with Digital Strategy Team to align and integrate Cox OneSearch opportunities and M&A assets
 Build reputation as a Thought Leader within your industry by demonstrating product expertise,
speaking at conferences, and publishing white papers and articles

 

 

What we look for

Qualifications & Skills:
 Bachelor’s degree in business, marketing, computer sciences or related field
 At least 5 years’ experience in the Digital Advertising space
 Demonstrated experience and knowledge with the overarching search landscape and digital
advertising overall, including paid search, organic search, reputation management, content
development, website development and business listings management.
 Demonstrated experience and familiarity with the search vendors.
 Familiarity with Small and Medium Size businesses / local digital advertising trends
 Solid business acumen with exceptional knowledge of marketing, sales, and development processes
 Strong project management, problem-solving, and analytical thinking skills
 Knowledge of various technology development processes / methodologies required; knowledge of
Agile development desired
 Demonstrated history of technology-based innovation and problem solving; high use of mobile and
social media required
 Ability to articulate stakeholder needs and define / drive product requirements documentation
throughout the development life cycle
 Ability to develop strong, working relationships across all CMG levels and deliver solid results
 Excellent verbal and written communication skills; ability to communicate clearly and effectively to all
levels of the organization
 Strong interpersonal skills
 Demonstrated bias for customer service
 Ability to manage conflict, negotiations and stakeholder expectations
 Ability to work in a results-oriented, rapidly changing, dynamic and fast-paced environment that
requires collaboration across multiple stakeholders and constituents
 Strong computer skills, especially Microsoft Office
 25% travel expected during steady-state

Cox Media Group, Inc. (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. CMG provides valuable local content to viewers in the communities in which it serves. The company's operations primarily include 65 radio stations delivering all genres of content in 11 markets,33 high-quality, market-leading television stations in 20 markets, and numerous streaming and digital platforms. CMG's portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. Additionally, the company also offers a full suite of national, regional, local and digital advertising services with CMG Local Solutions, Cox Reps and Gamut. 

CHECK OUT OUR SIMILAR JOBS

  1. Business Development Jobs
  2. Account Manager Jobs

Join Us

Get job alerts by email. Sign up now!

  • Receive alerts with new job opportunities that match your interests
  • Receive relevant communications and updates from our organization
  • Share job opportunities with family and friends through social media or email