Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

Sr Analyst, Digital Advertising in Atlanta, GA at Cox Media Group

Date Posted: 6/28/2022

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Atlanta, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    6/28/2022

Job Summary

Cox Media Group is searching for a Senior MTA Analyst, managing our most strategic accounts. The position will report to the Manager of Elite Performance Management. 

The Sr. MTA Analyst serves as a subject matter expert for cross-channel marketing attribution for CMGdigital’s most high-value advertising clients. They provide ROI storytelling through digital campaign analytics and advanced attribution technologies. The Sr. Analyst is responsible for the campaign management and the performance deliverables for their own advertising client portfolio.      

The Sr. Analyst should have experience in delivering effective campaign reporting and analyses, interacting directly with clients to convey data-driven stories. They exhibit confidence and knowledge to foster trust with key stakeholders, recommending the best solution for optimal business results. They should be comfortable collaborating with internal teams to act upon insights and communicate optimization opportunities with our operations teams. They should excel at presenting client’s their campaign performance stories and driving strategic conversations for account growth. 

This individual must also have superior campaign management skills, being responsible for tracking client media plans, goals, challenges, and ongoing shifts in the campaign strategy. The Sr. MTA Analyst must be effective in collaborating with not only the client and our central digital sales teams, but also our internal product operation teams, closing the loop from media planning to campaign execution to reporting and insights. Clear and concise communications will be key for the individual to succeed. 

 Previous experience in digital campaign analytics and creating client-facing deliverables is critical. The Sr. MTA Analyst must have in-depth knowledge of digital analytic platforms, being confident in accessing and pulling data in systems such as Google Analytics, Google Ads, Facebook, and more. A basic knowledge of ad tags/trafficking and conversion management (Google Tag Manager) will only help this individual excel in the role. An analytically curious mindset is key. 

 Cox Media Group is an integrated broadcast, publishing, direct marketing, and digital media company. We are digital experts – leveraging the best of television, radio, and digital marketing services to create innovative marketing solutions for businesses across the country. 

KEY RESPONSIBILITIES 

  • Gathers, mines and analyzes campaign data to build client-facing presentations and personally deliver the campaign insights and opportunities  
  • Leverages comprehensive knowledge of all digital ad products and operation processes to effectively monitor and enhance campaigns to achieve advertiser goals and KPIs 
  • Maintains internal documentation to ensure that campaigns are managed properly, with account details recorded for media plans, optimizations, and other client details 
  • Requires detailed knowledge of both internal and outsourced digital platforms, understanding how technology stacks come together to serve our campaigns 
  • Offers a holistic campaign perspective, effectively communicating performance to our stakeholders in ongoing reporting recaps 
  • Provides leadership and facilitation for continuously improving the quality of service and campaign results for our local markets and clients

 

 

What we look for

 PROFESSIONAL EXPERIENCE/QUALIFICATIONS/SKILLS 

  • 4+ years of experience working in a digital advertising operations role, working with sales and marketers 
  • 4+ years of experience in campaign and performance management 
  • Working knowledge in ad platforms and reporting in systems such as: Google Analytics, Google Ads, general Google Marketing Platforms, Facebook, CM360/DV360/SA360, etc. 
  • Google Analytics and Google Ads certifications are required 
  • Experience with data visualization in platforms such as Tableau, Looker, Domo, or other is a plus 
  • Must have superior excel skills needed for interpreting data for insights and superior PPT skills for visualizing the outcomes and opportunities 
  • Proven skills in digital campaign management including processing, trafficking and monitoring performance against the established expectations 
  • Must be a detail-oriented analyst with an understanding of digital channels who can provide not only the data analysis but thought leadership focused on delivering the best ROI for ongoing programs 
  • Excellent written and verbal communications skills, with the ability to craft a data driven story. Comfortable in presenting to key stakeholders. Translating technical information to non-technical audiences 
  • Should enjoy & thrive working in a fun, fast-paced, and dynamic digital agency environment 
  • Positive attitude and passion for solving for client needs, desire to go above and beyond, a self-starter who can work independently  

YEAR ONE CRITICAL SUCCESS FACTORS 

Cultural Assimilation: 

Building positive and trusting relationships internally and externally; seen as a true business partner who adds value and aligns CMGd with business goals and outcomes; is trusted and respected for not only their technical competence, but also business judgment; and has earned the confidence and trust of Leadership and key stakeholders. 

Decision Making: 

Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action and making timely decisions. 

Effectively Communicate Performance: 

Developing and communicating ongoing strategic insights & performance recaps for top accounts that delivers consistent and integrated value to all key stakeholders while orchestrating the planning and implementation of any new KPI strategies. 

WHAT WE OFFER YOU: WHY YOU SHOULD WORK AT CMG 

CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements. We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future. 

We provide valuable local content to viewers in the communities we serve through our 33 high-quality, market-leading television stations in 20 markets, 53 top-performing radio stations delivering all genres of content in 11 markets, and numerous streaming and digital platforms. Our portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. We also offer a full suite of national, regional, local, and digital advertising services with CMG Local Solutions, CoxReps and Gamut.  

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that include medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and flexible time-off programs.  

We promote the safety and well-being of our employees by requiring that all newly hired CMG employees be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.  

If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today! 

  

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