Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

Senior Marketing Manager in New York, NY at Cox Media Group

Date Posted: 5/18/2022

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    New York, NY
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    5/18/2022

Job Summary

The Senior Manager of Marketing for Gamut will lead the planning and execution of multi-channel marketing strategies designed to drive ad sales revenue for the company. They will possess a demonstrated ability to communicate and collaborate with all levels of the organization and lead the strategic and creative development of compelling ad sales marketing materials.

We are looking for a Senior Manager with 6-9 years of experience in ad sales marketing. Someone who is a strategic and creative thinker who understands how to tell a compelling marketing story designed to engage current and prospective clients and increase consideration.

The ideal candidate will possess an excellent analytical and creative thought process and have the ability to clearly and effectively communicate complex solutions. He/She must also be able to nurture and lead a team of marketers to deliver programs that can drive ad sales revenue for Gamut.

The Senior Manager of Marketing reports to the Vice President of Marketing.

Job Responsibilities:

  • Lead the planning and execution of ad sales marketing initiatives including Trade Marketing & Demand Generation, Communications & PR, and Sales Enablement & Product Marketing.
  • Plan and execute all trade advertising and conference sponsorships designed to drive traffic to Gamut’s website and raise brand awareness for Gamut’s OTT advertising solution.
  • Understand key trade marketing performance metrics and tracking tools to provide trade market research, forecasts, competitive analyses, campaign results, and consumer insights trends in order to translate results into actionable insights for the marketing team.
  • Create communications & public relations strategies and programs including internal and external communications, press releases, inbound and outbound trade media relations, partner collaborations, content marketing, thought-leadership articles, social media and awards submissions.
  • Supervise all social media marketing efforts across Gamut’s B2B accounts on LinkedIn, Twitter, Instagram creating content calendars, monthly reports and creative assets.
  • Manage the development of general sales decks, new business pitches, one-sheets, and RFP responses including campaign set up in Basecamp, kick off call set-up and management and documentation organization.
  • Lead the ideation and creative development of all ad sales marketing creative materials including sales one-sheets and sales decks, campaign recaps, case studies, sizzle reels and custom client activations. Manage premium development & collateral inventory and distribution to sales offices.
  • Manage the marketing budget and work with the finance team to ensure all invoices are processed, paid, and reconciled on a regular basis
  • Work closely with and manage the Marketing Coordinator setting priorities among daily tasks and special ad hoc requests.

 

 

 

What we look for

  • Bachelor’s degree in Marketing, Communications, Business Administration or Management preferred
  • 6-9 years of experience in ad sales marketing at a Media, Broadcast or Entertainment company preferred
  • Excellent communication and presentation skills (written and verbal)
  • Able to work on multiple strategic assignments at once, in a deadline driven environment
  • Motivated, self-starter, independent & resourceful
  • Proficient in Microsoft Office, including Word, PowerPoint, Excel
  • Able to travel as needed
  • Bachelor’s degree required

WHAT WE OFFER YOU: WHY YOU SHOULD WORK AT CMG

CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements.  We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

We provide valuable local content to viewers in the communities we serve through our 33 high-quality, market-leading television stations in 20 markets, 53 top-performing radio stations delivering all genres of content in 11 markets, and numerous streaming and digital platforms. Our portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. We also offer a full suite of national, regional, local, and digital advertising services with CMG Local Solutions, CoxReps and Gamut.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.

We promote the safety and well-being of our employees by requiring that all newly hired CMG employees be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief. 

If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!

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