Events Specialist - Athens Radio in Athens, GA at Cox Media Group

Date Posted: 3/9/2023

Job Snapshot

Job Summary

The Promotions & Activations Specialist for CMG Athens Radio reports directly to the Director of Station Operations and oversees the Promotions Department. This role manages collaboration between sales, programming and digital content to create and execute events, contesting, sponsorships and marketing campaigns that drive revenue and/or listenership. The Promotions & Activations Manager manages a staff of part-time employees, who represent the stations in a B2B and B2C capacity. 

Exceptional marketing, event planning, management, communication, leadership, analytical and digital skills are a requirement. Oversight of events and promotions will require working nights and weekends regularly.   


Promotions: General 

  • Lead collaboration and brainstorm meetings across multiple departments to create, plan and execute promotions such as on-site promotional events, live broadcasts, concerts and digital marketing activation. 
  • Collaborate with the sales department to generate creative promotional mechanisms and sponsorship opportunities for clients that fit the client’s needs, but also support the ratings strategy and digital goals of each radio brand. Work directly with multiple internal teams (programming, sales and digital) to develop, manage and execute these multi-platform programs, with equal focus on clients and listeners. 
  • Partner with Program Directors to develop radio brand events and promotions to engage and grow audience 
  • Establish effective processes and planning meetings to ensure flawless execution of events and promotions 
  • Hiring, training, developing and evaluating performance of 4-8 part-time Activation Specialists 
  • Establish and foster strong relationships with local/regional concert and event venues, charities and community organizations and other partners 
  • Oversee department expense budgets 
  • Compose and create applications for various awards including but not limited to local and NAB awards 

Promotions: Events and Equipment 

  • Manage all major on-site promotions and events from ideation through on-site execution, leading the team of Activation Specialists and working with location staff, vendors, etc. to execute flawless events ranging from appearances at client locations to station-owned concerts and festivals 
  • Work with the team to maintain all promotional equipment and vehicles 
  • Create engaging and unique activations for the audience at hundreds of events each year 

Promotions: Contesting/Sweepstakes Legal 

  • Maintain updated legal guidelines, rules and releases for all contests and giveaways 
  • Work directly with CMG legal department to create customized agreements and contest/sweepstakes rules, and legal documents as needed 

Promotions: Digital 

  • Manage promotional content on websites and digital applications for all radio stations (content creation, upkeep, events calendar, contests, etc.) 
  • Create, monitor, and enforce company and cluster guidelines for promotions content and activation team posting on station social media pages 
  • Train promotions staff on social media policies and best practices 


  • Create, manage, and enforce stations’ brand guidelines and style guides 
  • Manage marketing plans including media planning, creative direction, collaboration with outside agencies and/or media buyers 
  • Recap effectiveness of all campaigns based on Nielsen data 
  • Compose station press releases related to programming and promotional announcements and collaborate with CMG corporate on distribution 
  • Serve as main media contact for programming and promotional press events 

NTR (non-traditional revenue) 

  • Create sales packages for all major event/NTR sponsorships, and work with sales to customize and pitch these sponsorships 
  • Track all sponsorships, project manage the execution of sold sponsorships and maintain accurate tracking of NTR revenue 



What we look for


  • Minimum of 3 years successful experience in promotions, marketing or event planning 
  • Highly adaptable and professional 
  • Ability to participate in high-level client and corporate meetings as well as relating to audiences of our distinct radio brands 
  • Advanced skills in Microsoft Office, Photoshop, and social media platforms 
  • Proven ability to create, plan and implement multi-tiered marketing campaigns to achieve individual station ratings goals. Also monitor campaigns and recap to ensure the strategy was successful 
  • Strong organizational, planning, problem solving and decision-making skills 
  • Able to multi-task in a high-speed environment 
  • High work standards and degree of attention to detail 
  • Ability to work nights, weekends and holidays throughout the year 
  • Excellent driving record 


  • Bachelor’s Degree 
  • Previous management or leadership experience 
  • Prior experience in radio, television, agency, digital audio or media organization 
  • Understanding of the Nielsen radio ratings system and data 
  • Experience planning and executing large scale events 
  • Knowledge of Adobe Creative Suite and other latest generation Final Cut Pro and After Effects programs is a plus 


CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements.  We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses include 14 high-quality, market-leading television brands in 9 markets; 52 top-performing radio stations delivering multiple genres of content in 11 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.

CMG may require proof of COVID-19 vaccination upon hire or during employment as a term and condition of employment unless otherwise prohibited by applicable law.

If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!

Cox Media Group is an Equal Opportunity Employer.


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