The Promotions & Activations Specialist for CMG Athens Radio reports directly to the Director of Station Operations and oversees the Promotions Department. This role manages collaboration between sales, programming and digital content to create and execute events, contesting, sponsorships and marketing campaigns that drive revenue and/or listenership. The Promotions & Activations Manager manages a staff of part-time employees, who represent the stations in a B2B and B2C capacity. 

Exceptional marketing, event planning, management, communication, leadership, analytical and digital skills are a requirement. Oversight of events and promotions will require working nights and weekends regularly.   

WHAT YOU WILL DO: 

Promotions: General 

• Lead collaboration and brainstorm meetings across multiple departments to create, plan and execute promotions such as on-site promotional events, live broadcasts, concerts and digital marketing activation. 
• Collaborate with the sales department to generate creative promotional mechanisms and sponsorship opportunities for clients that fit the client’s needs, but also support the ratings strategy and digital goals of each radio brand. Work directly with multiple internal teams (programming, sales and digital) to develop, manage and execute these multi-platform programs, with equal focus on clients and listeners. 
• Partner with Program Directors to develop radio brand events and promotions to engage and grow audience 
• Establish effective processes and planning meetings to ensure flawless execution of events and promotions 
• Hiring, training, developing and evaluating performance of 4-8 part-time Activation Specialists 
• Establish and foster strong relationships with local/regional concert and event venues, charities and community organizations and other partners 
• Oversee department expense budgets 
• Compose and create applications for various awards including but not limited to local and NAB awards 

Promotions: Events and Equipment 

• Manage all major on-site promotions and events from ideation through on-site execution, leading the team of Activation Specialists and working with location staff, vendors, etc. to execute flawless events ranging from appearances at client locations to station-owned concerts and festivals 
• Work with the team to maintain all promotional equipment and vehicles 
• Create engaging and unique activations for the audience at hundreds of events each year 

Promotions: Contesting/Sweepstakes Legal 

• Maintain updated legal guidelines, rules and releases for all contests and giveaways 
• Work directly with CMG legal department to create customized agreements and contest/sweepstakes rules, and legal documents as needed 

Promotions: Digital 

• Manage promotional content on websites and digital applications for all radio stations (content creation, upkeep, events calendar, contests, etc.) 
• Create, monitor, and enforce company and cluster guidelines for promotions content and activation team posting on station social media pages 
• Train promotions staff on social media policies and best practices 

Marketing/Branding/Publicity 

• Create, manage, and enforce stations’ brand guidelines and style guides 
• Manage marketing plans including media planning, creative direction, collaboration with outside agencies and/or media buyers 
• Recap effectiveness of all campaigns based on Nielsen data 
• Compose station press releases related to programming and promotional announcements and collaborate with CMG corporate on distribution 
• Serve as main media contact for programming and promotional press events 

NTR (non-traditional revenue) 

• Create sales packages for all major event/NTR sponsorships, and work with sales to customize and pitch these sponsorships 
• Track all sponsorships, project manage the execution of sold sponsorships and maintain accurate tracking of NTR revenue