Paid Search Strategist (Tampa) in Tampa, FL at Cox Media Group

Date Posted: 11/25/2022

Job Snapshot

Job Summary

Cox Media Group is looking for a Paid Search Strategist. The CMG Local Solutions Paid Search Strategist manages the fulfillment activities and optimizations for Search campaigns including SEM or PPC, Google Display Network (GDN), YouTube, Bing and has an understanding on parallel digital channels such as Facebook, social ad buying, mobile, etc. They adhere to the fulfillment processes and workflow for all CMG 20+ media properties. They develop campaigns and oversee the setup and delivery of digital campaigns between CMG and external digital fulfillment providers.  The Sr. Paid Search Analyst will report to the Paid Search Manager. 

The candidate for this position will need a working understanding of the digital footprint initiatives that are offered by CMG.  This is a unique opportunity to support Search campaigns for a growing cutting-edge local search marketing advertising solution for large and small businesses alike.  

Cox Media Group is an integrated broadcast, publishing, direct marketing, and digital media company. We are digital experts – leveraging the best of television, radio, newspaper, and digital marketing services to create innovative marketing solutions for businesses across the country.  


  • Support Digital Campaign Specialists in achieving campaign objectives, key performance indicators, and timelines 
  • Create, implement, optimize and manage pay-per-click, Google Display Network (GDN) and Bing/Yahoo 
  • Support the teams creating mobile, display, social and SEO campaigns to drive omni channel success. 
  • Research and propose paid search campaigns on Google and Bing, including design and development of strategy, identification of proper landing pages, keywords, ad copy, and post-click tagging for campaign analysis and Google Analytics insight and continuous improvement 
  • Actively implement and manage paid search, Youtube and GDN campaigns to the clients’ weekly, monthly and quarterly budget goals 
  • Write ad copy / obtain creative for Search campaigns 
  • Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume 
  • Identify and utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (e.g., CPA, CPL, etc.) 
  • Provide campaign support to key search engine sales representatives 
  • Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency. 
  • Make recommendations and implement necessary optimizations as a result of ongoing data-driven campaign performance analysis 
  • Add performance data and commentary to client-facing monthly reports 
  • Provide feedback and insight on reports that will be delivered to clients as well as those used internally 
  • Maintain high levels of current knowledge of best practices and strategies in the management of online paid media 
  • Participate with Digital Campaign Specialists in client meetings during account planning and development, as needed 
  • Collaborate on the development of competitive analyses 
  • Work with Digital Campaign Specialists and other internal resources on account and campaign related issues 
  • Maintain regular contact with the CMG Search Marketing account management team 
  • Consistently collaborate with all departments and management within CMG Digital Revenue & Operations to ensure the highest level of client satisfaction 
  • Keep up to date on all client and campaign communications including buy authorizations, tracking reports, buy changes, creative specifications, etc. 



What we look for


  • BA/BS from a 4-year university or equivalent preferred. 
  • 3+ years of experience working in a digital advertising operations or fulfillment role. 
  • 2+ years managing paid search advertising 
  • 3+ years of experience in digital marketing including but not limited to SEM, SEO, social, reach extension, video, or display advertising. 
  • Proven skills in digital campaign management including campaign performance against SLAs and KPIs. 
  • Resourceful, results-driven and excels at managing teams to “get things done”. 
  • Strong ability to negotiate and problem solve issues to positive outcomes. 
  • Strong interpersonal skills with demonstrated experience in cross-functional collaboration. 
  • Proven ability to manage multiple initiatives in a fast-paced environment with the ability to learn and apply new concepts and tools quickly. 
  • Excellent written and verbal communication skills. 
  • Knowledge of production management platforms and digital marketing tools, i.e. ZenDesk, Google AdWords, Google Display Network, Facebook, Twitter, Wordpress, etc. 
  • Analytical and possess the ability to evaluate data and interpret results. 
  • Direct experience with interactive marketing and media strategy, planning and campaign management. Digital agency experience preferred.  


CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements.  We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses include 14 high-quality, market-leading television brands in 9 markets; 54 top-performing radio stations delivering multiple genres of content in 11 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.

CMG may require proof of COVID-19 vaccination upon hire or during employment as a term and condition of employment unless otherwise prohibited by applicable law.

If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!

Cox Media Group is an Equal Opportunity Employer.



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