Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

Manager Integrated Sales in Atlanta, GA at Cox Media Group

Date Posted: 6/18/2022

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Atlanta, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    6/18/2022

Job Summary

At Cox Media Group (CMG), our team consists of top talent and high performers. We are united in the
approach of competing with our products and winning with our people.

Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.


The successful candidate for the Integrated Sales Manager (ISM) will have exemplary skills to inspire,
coach, and influence others. The ISM will lead the advertising sales department and support other sales
leaders. They are together developing creative advertising campaigns that can be executed seamlessly
across multiple media platforms. In turn creating success for our customers, business results.


Reporting to the Director of Sales (DOS), the ISM, will have a significant focus on consumer insights,
market research, trends, and specific client challenges. Ensure advertising campaigns are custom
designed and provide a sufficient return on investment for clients. The ISM will lead client meetings, sales
meetings, market events, including the development of advertising seminars and b2b marketing
strategies. While most of their attention will be working with the advertising sales team and advertisers,
the ISM will partner with the Local Programming team. They are together developing effective marketing
campaigns for our top-rated radio stations. The ideal candidate will have a proven track record of leading
integrated campaign development, collaboration skills, a strong work ethic, a proven management
background, and experience with multiple media platforms. Successful background in recruitment and
management of talented account executives is preferred.


KEY RESPONSIBILITIES
• Coach, lead, and inspire the sales team to surpass business goals.
• Integrated Marketing and Sales Advocate.
• Establish and execute a revenue strategy that maximizes our assets and revenue potential.
• Achieve revenue goals through the development and supervision of the CMG sales team.
• Develop advertising campaigns designed around advertiser needs and objectives executed
across multiple media platforms.
• Develop strategy, design, and activation plan of advertiser events and promotions.
• Responsible for leading seamless collaboration with the sales and programming teams to ensure
the market achieves optimal audience engagement and advertiser results.
• Exercise independent judgment to allocate resources to programs that are likely to yield the best
results.
• Partner with Program Directors in the development and implementation of external and internal
marketing strategies, communications, and public relations activities.
• Lead the creative process, brainstorming, and design of campaigns.
• Develop insights and strategies through consumer research.
• Drive critical thinking on brand and product strategy.
• Drive new business development on all platforms.
• Develop action plans to ensure the flawless execution of campaigns and events.
• Must be profit-oriented and can develop advertising campaigns that drive revenue while driving
return on investment for advertising. 
• Active participation in the field, attending client meetings with the advertising sales team.
• Must be a strong leader and possess excellent collaboration skills to ensure effective
partnerships with peers while reporting to the DOS.
• Partner with Sales Managers, Program Directors, and Promotion Managers to develop major
radio station concerts and events.
• Recruit, train, and manage media consultants.
• Oversee our Digital Sales Director and our Digital revenue strategies to achieve our revenue
goals and budgets.
• Lead and utilize consumer research to develop innovative advertiser initiatives.
• Utilize digital analytics and research to increase audience engagement and radio station ratings.
• Responsible for overseeing b2b collateral design.
• Be an in-field coach and selling partner.
• Station Format and Radio Advocate. 

 

 

What we look for

• Bachelor's degree preferred, equivalent work experience, and abilities considered.
• Must have a minimum of 3 years leading a team in at least one of the following areas: marketing,
advertising agency, digital media, or media sales.
• Proven track record of developing unique advertising campaigns and promotions for advertisers
across radio formats, multiple media, digital, and social media platforms.
• Must have a strong track record of developing strategic priorities, action plans, and a track record
of achieving results.
• Proven understanding of the competitive media landscape.
• Highly successful at leading collaboration and leading cross-departmental process.
• Proven success in creating integrated marketing concepts and campaigns across multiple media
platforms.
• Experienced problem solver; brainstorm and marketing strategy facilitation a plus.
• Strong relationship and networking skills are a must.

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