Local Sales Manager - WFXT TV in Boston, MA at Cox Media Group

Date Posted: 5/25/2023

Job Snapshot

Job Summary

CMG WFXT Boston 25--Fox affiliate in Boston, MA, is seeking a talented, dynamic, proven Local Sales Manager to inspire and coach a top performing sales team. This is a great opportunity to live and work in one of the top markets in the country. The Local Sales Manager is responsible for executing a sales strategy that delivers customer solutions through an integrated suite of media platforms – television, digital, OTT, and social, with an emphasis on new business development.

This individual will have a proven history of growing revenue for both television and digital, developing a strong customer-centric sales culture and illustrating goal achievement as a professional value. They must have the ability to strategize and work collaboratively with AE’s and the CMG Boston Sales management team. The qualities that will distinguish candidates are:  Coaching management style, creative selling ideas, transactional negotiation expertise, development of new business, strong digital knowledge, motivational leadership qualities, a positive mindset and a professional persona.

Under the direction of the Director of Sales, the LSM co-directs the Local – CMG Boston TV sales team.  The LSM must be organized, goal oriented and structured. This person must possess an entrepreneurial mindset, competitive spirit and exhibit passion for marketing sales, both broadcast and digital.


  • Leadership and performance management coaching of sales team.
  • Recruit hire and train AEs to achieve revenue and share goals
  • Recruit hire and train support staff to aid the Local sales team
  • Set monthly, quarterly, and annual goals for the team and individual AE’s. Track performance and determines accountability measures.
  • Develop and monitor performance accountability systems
  • Assist in accurately forecasting revenue – weekly, monthly, and annually
  • Meet and exceed revenue budgets and share goals including total station, new business, digital and station initiatives
  • Develop strong client relationships through in-person meetings, sales presentations, and client entertainment both in the market as well as periodic travel
  • Schedule and conduct weekly sales meetings, one-on-one AE meetings, in-field sales call and additional training opportunities
  • Maintain exceptional knowledge of the Boston market to identify key strategies, emerging categories, and new client prospects to increase overall station revenue
  • Analyze market trends and competitive initiatives.
  • Work in partnership with Director of Sales & AE’s, Research, News, Creative Services on ways to continually increase revenue and market share.
  • Collaborate with sales leadership team, AE’s, other station departments and customers.
  • Carryout supervisory responsibilities in accordance with the organization's policies and procedures
  • Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.



What we look for


  • Ideal candidate has a minimum of 2-3 years broadcast sales management experience.  
  • Strong communication and negotiation tactics with local clients and agencies
  • Effective inventory management and pricing strategies
  • Solid Role Model leadership of the Local sales team
  • Knowledge of Excel & Power Point

About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 54 top-performing radio stations delivering multiple genres of content in 11 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com.


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