Integrated Sales Manager - Atlanta Radio in Atlanta, GA at Cox Media Group

Date Posted: 11/18/2022

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Atlanta, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/18/2022

Job Summary

Cox Media Group is looking for an Integrated Sales Manager to join the team! At Cox Media Group (CMG), our team consists of top talent and high performers. We are united in the approach of competing with our products and winning with our people.

The successful candidate for the Integrated Sales Manager (ISM) will have exemplary skills to inspire, coach, and influence others. The ISM will lead the advertising sales department and support other sales leaders. They are together developing creative advertising campaigns that can be executed seamlessly across multiple media platforms. In turn creating success for our customers, business results.

Reporting to the Director of Sales (DOS), the ISM, will have a significant focus on consumer insights, market research, trends, and specific client challenges. Ensure advertising campaigns are custom designed and provide a sufficient return on investment for clients. The ISM will lead client meetings, sales meetings, market events, including the development of advertising seminars and b2b marketing strategies. While most of their attention will be working with the advertising sales team and advertisers, the ISM will partner with the Local Programming team. They are together developing effective marketing campaigns for our top-rated radio stations. The ideal candidate will have a proven track record of leading integrated campaign development, collaboration skills, a strong work ethic, a proven management background, and experience with multiple media platforms. Successful background in recruitment and management of talented account executives is preferred.


WHAT YOU WILL DO:

  • Coach, lead, and inspire the sales team to surpass business goals.
  • Integrated Marketing and Sales Advocate.
  • Establish and execute a revenue strategy that maximizes our assets and revenue potential.
  • Achieve revenue goals through the development and supervision of the CMG sales team.
  • Develop advertising campaigns designed around advertiser needs and objectives executed across multiple media platforms.
  • Develop strategy, design, and activation plan of advertiser events and promotions.
  • Responsible for leading seamless collaboration with the sales and programming teams to ensure the market achieves optimal audience engagement and advertiser results.
  • Exercise independent judgment to allocate resources to programs that are likely to yield the best results.
  • Partner with Program Directors in the development and implementation of external and internal marketing strategies, communications, and public relations activities.
  • Lead the creative process, brainstorming, and design of campaigns.
  • Develop insights and strategies through consumer research.
  • Drive critical thinking on brand and product strategy.
  • Drive new business development on all platforms.
  • Develop action plans to ensure the flawless execution of campaigns and events.
  • Must be profit-oriented and can develop advertising campaigns that drive revenue while driving return on investment for advertising. 
  • Active participation in the field, attending client meetings with the advertising sales team.
  • Must be a strong leader and possess excellent collaboration skills to ensure effective partnerships with peers while reporting to the DOS.
  • Partner with Sales Managers, Program Directors, and Promotion Managers to develop major radio station concerts and events.
  • Recruit, train, and manage media consultants.
  • Oversee our Digital Sales Director and our Digital revenue strategies to achieve our revenue goals and budgets.
  • Lead and utilize consumer research to develop innovative advertiser initiatives.
  • Utilize digital analytics and research to increase audience engagement and radio station ratings.
  • Responsible for overseeing b2b collateral design.
  • Be an in-field coach and selling partner.
  • Station Format and Radio Advocate. 

 

 

What we look for

WHAT YOU WILL BRING:

  • Bachelor's degree preferred, equivalent work experience, and abilities considered.
  • Must have a minimum of 3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media sales.
  • Proven track record of developing unique advertising campaigns and promotions for advertisers across radio formats, multiple media, digital, and social media platforms.
  • Must have a strong track record of developing strategic priorities, action plans, and a track record of achieving results.
  • Proven understanding of the competitive media landscape.
  • Highly successful at leading collaboration and leading cross-departmental process.
  • Proven success in creating integrated marketing concepts and campaigns across multiple media platforms.
  • Experienced problem solver; brainstorm and marketing strategy facilitation a plus.
  • Strong relationship and networking skills are a must.

WHAT WE OFFER YOU: WHY YOU SHOULD WORK AT CMG

CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements.  We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses include 14 high-quality, market-leading television brands in 9 markets; 54 top-performing radio stations delivering multiple genres of content in 11 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.

CMG may require proof of COVID-19 vaccination upon hire or during employment as a term and condition of employment unless otherwise prohibited by applicable law.

If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!

Cox Media Group is an Equal Opportunity Employer.

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