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Director Branding & Programming in Orlando, FL at Cox Media Group

Date Posted: 11/20/2021

Job Snapshot

Job Summary

Multi-Market Director of Programming and Branding

Cox Media Group, Orlando Jacksonville Radio



Cox Media Group, Orlando Radio has six radio stations including STAR 94.5 WCFB-FM, WDBO 580 AM/ 107.3 FM, 98.9 WMMO-FM, 96.5 WOEX-FM, Power 95.3 WPYO-FM and K92.3 WWKA-FM. Cox Media Group Orlando Radio and Jacksonville Radio are looking for a full time Multi-Market Director of Programming and Branding to join our teams.


Job Overview:

Here at Cox Media Group Orlando Radio, we are a leading company in our industry in the region. Cox Media Group Orlando has an opening for an experienced programmer to become the new Director of Branding & Programming for WCFB/Star 94.5 as well as WJGL HD2 & WOXV HD2 in Jacksonville. The ideal candidate is well organized, self-motivated and an effective multi-tasker who has a high energy and passion for radio and digital media. They possess great instincts and understanding of what drives engaging content, and they possess a competitive attitude that drives them to win. The candidate should have knowledge of the Urban AC and Urban music formats and lifestyle, must understand Nielsen Ratings, PPM and have a track record of ratings success. They must provide direction, organization, creativity, and strategy for the brand, including music, talent, imaging, promotions, web content/social media and production. All candidates must know how to image and manage the natural evolution of a larger than life Urban format brand. This candidate is immersed in the community needs. They can easily connect with people on-air, in person and are proactive and innovative with social media and video content.  Individuals applying for this position must be able to relate to the Urban AC and Urban audience. 


Responsibilities for Multi-Market Director of Programming and Branding:

  • Works with the Director of Operations and the CMG Strategic Team to create and execute the strategic action plan for WCFB/Star 94.5 Orlando and WJGL HD2 & WOXV HD2 Jacksonville.
  • Oversees all aspects of content on all three stations.
  • Analyses, executes and oversees the music research projects for all three stations.
  • Executes strategic and tactical marketing, promotions, events, sales and image campaigns.
  • Lead and manage the stations on-air teams and provide effective guidance. Supervising, managing and motivating team members on a daily basis.
  • Helps the Sales Department create exciting client-based promotions.
  • Partner with the Digital Department to manage the stations digital platforms and to achieve CMG’s corporate digital goals.
  • Organize and oversee the brand’s promotion and event calendar, strategizing ways to maximize pop culture related opportunities and community events, while also executing on deliverable promises made to station clients.
  • Is an ambassador for the radio station when out in public; maintains a positive and approachable attitude when around listeners and clients.
  • Maintains a relationship with record label reps and schedules and attends music meetings.
  • Schedule music daily in Music Master and check social media to ensure it remains consistent with station’s brand.
  • Writes copy for on-air promos and liners.
  • Assists in preparation and management of department’s budget by overseeing expenditures and maintaining invoice records and related documentation.
  • Air check meetings with the stations on-air talent.
  • Manages the on-air schedule, organizing vacations and other time off with staff.
  • Monitors programming activities in conformance with FCC rules and regulations, COX Media Group policy and applicable federal, state and local laws.



What we look for

Professional Experience / Qualifications / Skills for Multi-Market Director of Programming and Branding:

  • A minimum of 5 years Program Director experience in a medium-large market.
  • A minimum of 5 years on-air experience in a medium-large market.
  • Understands and can analyze ratings under a PPM system.
  • The candidate should have knowledge of all applicable FCC rules and regulations, understanding of market/product research, computer literacy in automation system and other applicable programs, skill in operation of control board, remote broadcasting and other related production equipment.
  • Essential in problem-solving ability and in prioritizing and multitasking.
  • Ability to interact with management and staff in a respectful and professional manner at all levels in the cluster and the corporate level.
  • An understanding of program log editing, along with knowledge of Music Master, ProTools and VoxPro.
  • Strong oral and written communication skills.
  • High degree of planning and organization skills; can multi-task and meet specific deadlines in a fast-paced environment.
  • Flexible, creative, and innovative in using technology to deepen listener relationships.
  • Ability to work independently and collaboratively with others.
  • Must be willing to work flexible hours and weekends as well as be available for possible disasters, breaking news, or acts of nature.

Qualified candidates should apply online at coxmediagroup.com/careers.

Cox Media Group is an equal opportunity employer.

Cox Media Group

It is the policy of Cox Media Group Orlando to provide equal employment opportunity to all qualified individuals without regard to their race, color, religion, national origin, age or sex in all personnel actions including recruitment, evaluation, selection, promotion, compensation, training and termination.

Discrimination because of race, color, religion, national origin, age or sex is prohibited.  If you believe you have been the victim of discrimination, you may notify the Federal Communications Commission, the Equal Employment Opportunity Commission, or other appropriate agency.



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