Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

Director, Branding & Programming - WSB Radio in Atlanta, GA at Cox Media Group

Date Posted: 6/2/2022

Job Snapshot

Job Summary

Cox Media Group Atlanta has an opening for a Director of Branding & Programming for national News/Talk leader WSB Radio.  The ideal candidate is well organized, self-motivated and an effective multi-tasker who has a high energy and passion for radio, digital media, news, and spoken word content.  They possess great instincts and understanding of what drives engaging content, and they possess a competitive attitude that drives them to win. They must provide direction, organization, creativity, and strategy for the brand, including talent, talk shows, breaking news, weather, traffic coverage, imaging, promotions, web content/social media and production. This candidate is immersed in both local and national news, as well as pop culture.  They can easily connect with people on-air and in person and are proactive and innovative with social media and video content.    95.5 WSB is a dominant media brand for the complex and vibrant Atlanta, Georgia Metropolitan market, and requires a leader with the winning spirit to grow and expand WSB to match the needs of a diverse and immense population. 


  • Works with the Atlanta Radio Market Manager and the CMG Strategic Team to create and execute the strategic action plan for WSB. 
  • Track record of success in PPM rated markets 
  • Analyze, implement, and oversee the strategic research projects for WSB. 
  • Execute strategic and tactical marketing, promotions, events, sales, and image campaigns. 
  • Lead and manage the WSB on-air team and provide “best in class” guidance. Supervise, coach, and develop team members daily. 
  • Help the Sales Department create exciting and performing client-based promotions. 
  • Partner with the Digital Department to manage WSB’s digital platforms and to achieve CMG’s corporate digital goals. 
  • Organize and oversee the brand’s promotion and event calendar, strategizing ways to maximize pop culture related opportunities and community events, while also executing on deliverable promises made to station clients. 
  • Is an ambassador for the WSB Brand when out in public; maintains a positive and approachable behavior when around listeners and clients. 
  • Maintain a relationship with syndicators, news networks, and other News/Talk industry partners, as well as ‘sister’ TV brand Channel 2 Action News in Atlanta. 
  • Write copy for on-air promos and liners. 
  • Assists in preparation and management of department’s budget by overseeing expenditures and maintaining invoice records and related documentation. 
  • Manage the on-air schedule, organizing vacations and other time off with staff. 
  • Monitor programming activities in conformance with FCC rules and regulations, COX Media Group policy and applicable federal, state, and local laws. 



What we look for


  • A minimum of 10 years Program Director experience, with at least 8 years Program Director experience in the News/Talk format.    
  • Understands and can analyze ratings under a PPM system. 
  • The candidate should have knowledge of all applicable FCC rules and regulations, understanding of market/product research, audio systems and other applicable programs and equipment. 
  • Excels in problem-solving ability and in prioritizing and multitasking. 
  • Ability to interact with management and staff in a respectful and professional manner at all levels in the cluster and the corporate level. 
  • Strong oral and written communication skills. 
  • High degree of planning and organization skills; can multitask and meet specific deadlines in a fast-paced environment. 
  • Flexible, creative, and innovative in using technology to deepen listener relationships. 
  • Ability to work independently and collaboratively with others. 
  • Must be willing to work flexible hours and weekends as well as be available for leading coverage of breaking news and severe weather. 


CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements.  We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

We provide valuable local content to viewers in the communities we serve through our 33 high-quality, market-leading television stations in 20 markets, 53 top-performing radio stations delivering all genres of content in 11 markets, and numerous streaming and digital platforms. Our portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. We also offer a full suite of national, regional, local, and digital advertising services with CMG Local Solutions, CoxReps and Gamut.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.

We promote the safety and well-being of our employees by requiring that all newly hired CMG employees be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief. 

If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!



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