Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

Director, Branding and Programming in Atlanta, GA at Cox Media Group

Date Posted: 1/1/2022

Job Snapshot

Job Summary

Cox Media Group Atlanta is looking for a Program Director for B98.5 (Adult Contemporary) and 97.1 The River (Classic Rock).   The B98.5 / 97.1 The River Program Director will be responsible for working with the strategic team to develop and execute the strategy for the stations and the respective brands. The individual must have an intimate understanding of both stations’ 25-54 life group and be able to focus the programming and design to that audience’s evolving desires and habits.

Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

The Program Director will be responsible for leading and/or collaborating with other departments on all aspects of the radio station including on-air content, events, promotions, contesting, and digital presence.  Qualified applicants will have proven leadership and management skills, strategic thinking skills and the ability to communicate a clear vision while motivating and inspiring those around them.  Experience with talent coaching, event management, image copy writing, a deep knowledge and understanding of branding/imaging and understanding effective digital engagement are required.

Applicants should have at least five years of programming experience in a top 50 market, understand PPM audience measurement, FCC rules and regulations, and will have the proven ability to work together with the sales department to develop new business and programming opportunities that generate revenue.

Responsibilities:

  • Lead a highly-talented air staff; ability to coach air talent, including the ability to communicate the goals, structure and execution of the station formatics.
  • Collaborate with strategic team to formulate and execute strategies. Will work closely with station’s Operations Director company’s VP of Programming and Format Leaders on execution of brand strategies.
  • Create and write compelling imaging that reflects the station’s strategic direction.
  • Hire and retain top-level full-time and part-time air talent.
  • Collaborate with CMG Atlanta’s Digital Content Lead on oversight of all station digital platforms, such as website content, social media, station app and e-mail database.
  • Collaborate with CMG Atlanta’s Promotions Director on execution of contests, sweepstakes and creating effective high-profile promotional / marketing campaigns for the station.
  • Planning and oversight of station research.
  • Responsible for station operations 24/7/365.
  • Work closely with other CMG Atlanta Program Directors to achieve market ratings share goals.

 

 

What we look for

Qualifications:

  • Minimum 5 years of programming management experience in a top 50 market with experience in AC or Hot AC and Classic Rock / Classic Hits.
  • Track record of success in PPM rated markets. Proficiency in interpreting ratings data.
  • Track record of PPM success with a content driven morning show.
  • Deep knowledge and proven history of creating scalable promotions / events that generate revenue.
  • Outstanding verbal and written communication skills.
  • Excellent interpersonal skills.
  • Computer skills for audio delivery and automations systems, such as WideOrbit, Adobe Audition etc.
  • Extensive digital experience with station web sites, social media, and mobile.
  • On-air experience, and experience operating all on-air and production equipment.
  • Available as needed, including nights, weekends, and holidays.

Cox Media Group is an Equal Opportunity Employer.

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