Dir, Branding & Programming in Jacksonville, FL at Cox Media Group

Date Posted: 10/5/2021

Job Snapshot

Job Summary

Cox Media Group Jacksonville has an opening for a Director of Branding & Programming. The ideal candidate is well organized, self-motivated and an effective multi-tasker who has a high energy and passion for radio and digital media. They possess great instincts and understanding of what drives engaging content, and they possess a competitive attitude that drives them to win. They must provide direction, organization, creativity, and strategy for the brand, including news, talent, imaging, promotions, web content/social media and production. This candidate is immersed in pop culture.  They can easily connect with people on-air, in person and are proactive and innovative with social media and video content. 

Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.


  • Works with the Director of Operations and the CMG Strategic Team to create and execute the strategic action plan for WOKV.
  • Oversees all aspects of content on WOKV.
  • Analyses, executes and oversees the news research projects for WOKV.
  • Executes strategic and tactical marketing, promotions, events, sales and image campaigns.
  • Lead and manage the WOKV on-air team and provide effective guidance. Supervising, managing and motivating team members on a daily basis.
  • Helps the Sales Department create exciting client-based promotions.
  • Partner with the Digital Department to manage WOKV’s digital platforms and to achieve CMG’s corporate digital goals.
  • Organize and oversee the brand’s promotion and event calendar, strategizing ways to maximize pop culture related opportunities and community events, while also executing on deliverable promises made to station clients.
  • Is an ambassador for the radio station when out in public; maintains a positive and approachable attitude when around listeners and clients.
  • Maintains a relationship with record label reps and schedules and attends news meetings.
  • Writes copy for on-air promos and liners.
  • Assists in preparation and management of department’s budget by overseeing expenditures and maintaining invoice records and related documentation.
  • Air check meetings with WOKV on-air talent.
  • Manages the on-air schedule, organizing vacations and other time off with staff.
  • Monitors programming activities in conformance with FCC rules and regulations, COX Media Group policy and applicable federal, state and local laws.



What we look for

  • A minimum of 5 years Program Director experience
  • A minimum of 5 years on-air experience
  • Understands and can analyze ratings under a PPM system.
  • The candidate should have knowledge of all applicable FCC rules and regulations, understanding of market/product research, computer literacy in automation system and other applicable programs, skill in operation of control board, remote broadcasting and other related production equipment.
  • Essential in problem-solving ability and in prioritizing and multitasking.
  • Ability to interact with management and staff in a respectful and professional manner at all levels in the cluster and the corporate level.
  • Strong oral and written communication skills.
  • High degree of planning and organization skills; can multitask and meet specific deadlines in a fast-paced environment.
  • Flexible, creative, and innovative in using technology to deepen listener relationships.
  • Ability to work independently and collaboratively with others.
  • Must be willing to work flexible hours and weekends as well as be available for possible disasters, breaking news, or acts of nature.

Cox Media Group, Inc. (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. CMG provides valuable local content to viewers in the communities in which it serves. The company's operations primarily include 65 radio stations delivering all genres of content in 11 markets,33 high-quality, market-leading television stations in 20 markets, and numerous streaming and digital platforms. CMG's portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. Additionally, the company also offers a full suite of national, regional, local and digital advertising services with CMG Local Solutions, Cox Reps and Gamut.


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