Digital Sales Manager in Dayton, OH at Cox Media Group

Date Posted: 10/4/2021

Job Snapshot

Job Summary

Are you looking to put your digital product experience and sales leadership skills to work by leading our sales team filled with the best in market talent who will fuel your passion and imagination everyday while we attack business opportunities for our clients? If so, then this is the opportunity you have been waiting for.

Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

Cox Media Group Dayton is a respected, integrated portfolio of market leading media brands including the highest rated CBS affiliate in the country, and the number 1 music and news talk stations in Dayton. This powerful combination of local media brands is complimented by a network of digital brands that when combined with our national digital partners including Facebook, Google and Amazon create powerful opportunities for our clients to win.  We are looking for a proven digital sales leader who can help our organization and our customers leverage the value of these digital marketing assets.

The Digital Sales Manager will report to the Director of Sales and work hand in hand with the sales leadership team to grow our local digital business of CMG (Cox Media Group) Dayton. The Digital Sales Manager will assist with leading the advertising sales department to develop effective advertising campaigns which can be executed seamlessly across multiple media platforms. The Digital Sales Manager will lead client meetings, sales meetings, and will play a key role in the digital sales training of the CMG Dayton sales staff. You will have access to the best custom and third-party consumer insights, market data, and digital product analytics to ensure advertising campaigns are custom formulated and provide maximum return on investment for CMG Dayton clients.

The ideal candidate will have a proven record of driving sales, great energy to lead and serve the team, natural collaboration skills, and experience with driving campaigns across integrated media platforms. A successful background in recruitment and management of talented account executives and digital specialists is preferred.


  • Own the plan to deliver on digital revenue goals by collaborating with the CMG Dayton sales leadership team to hit monthly, quarterly, and annual revenue and digital market share targets
  • Be the intrapreneur for incubating and growing our digital business including building the digital fluency of our sales team and our leading go to market strategy.
  • Work closely with CMG Digital to leverage sales, fulfillment, and product resources to help efficiently grow our local business.
  • Lead and utilize consumer research to develop innovative advertiser initiatives.
  • Guide account executives to develop advertising campaigns that are designed around advertiser needs and objectives and are executed across multiple media platforms.
  • Develop action plans and manage our digital specialist team to ensure campaigns and events are flawlessly executed.
  • Active participation in the field, attending client meetings with advertising sales team.
  • Must be a strong leader and possess excellent collaboration skills to ensure effective partnership with peers while reporting to the Director of Sales.
  • Recruit, train and manage the CMG Dayton team of digital specialists.
  • Responsible for focus and momentum of digital media strategies, product mixes, sales efforts, and revenue generation, working directly with sales managers, AE’s, Marketing, Research, News, Creative Services on ways to continually increase revenue and market share.
  • Accurately forecasts digital revenue for the Dayton market to identify key strategies for increasing market share and product usage.
  • Be the internal sales expert and resource for all things related to digital media.
  • Partner with Research to manage and develop digital media sales presentations and materials to help our b2b marketing in support of sales.
  • Accurately forecast the market digital revenues and share market trends and competitive initiatives.



What we look for

  • Three years or more of digital sales success in local media or digital pure play through solution / portfolio offerings.
  • Degree in business, marketing or communications preferred.
  • Ability to prioritize and work in results oriented, rapidly changing, dynamic and fast-paced environment that requires collaboration across multiple stakeholders and constituents.
  • Extensive knowledge of digital sales processes, digital platforms, technical markets, pricing models, channels of distribution, technology trends, customer buying patterns and budgeting.
  • Strong understanding of digital and social media platform ad solutions. IAB (Interactive Advertising Bureau) Digital Media Sales Certification, Google AdWords certification, and Facebook partner certification preferred.
  • Proficient with Microsoft Office and CRM tools.
  • Excellent interpersonal communication and presentation skills.
  • Self-motivated and Hard-working servant leader that wants to cultivate and lead a winning team.
  • Strong problem solving and analytical skills.
  • Some travel is required.



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