Digital Product and Audience Analyst in Atlanta, GA at Cox Media Group

Date Posted: 4/10/2020

Job Snapshot

Job Description

Cox Media Group is seeking an innovative, curious and hard-working Digital Web Analyst to join our growing Audience Analytics team.  Analysts use our extensive database platforms, tools and data sources to create deep insights about our customers and business and then drive those insights into strategy and our transactional business.  The digital analyst should be experienced working directly with large volumes of data using Google Analytics, Tableau, Alteryx, Google Cloud Platform and other tools.  This analyst will join a team of high performing analysts who work collaboratively to solve problems quickly and support a fast-moving organization.  Our business changes quickly so the ability to explore and understand new data and problems on deadline is key – it also means that we work hard to stay current on the latest technology and tools. The analyst works directly with a variety of clients including senior executives so the ability to communicate complex information in simple ways is key

 

  • 30% - Proactively and independently use data and business knowledge to find new ways to answer key business questions and understand how to drive revenue and improved customer experiences across our tv, radio and newspaper products. Develop advanced analytical strategies to solve business problems and delivery them with minimal supervision.  This involves understanding the business problem, identifying relevant data, gathering and summarizing data meaningfully and applying appropriate statistical analysis to identify causal relationships and predict future outcomes.  Deliverables must be high-quality with strong attention to detail. 
  • 20% - Act as a consultant with business stakeholders to help them understand what metrics and analysis will offer the insights they want as well as offer thought leadership about the direction of our business. We seek to maintain a tight alignment between analytics and business issues as well as to communicate insights and analysis results.
  • 40% - Develop and maintain meaningful reporting, dashboards and data processes to help drive strategic execution and identify opportunities. This includes operational scorecards, routine reports as well as ad-hoc requests.
  • 10% Collaborate with other analysts to document, develop and create shared analytics resources.

 

 

Job Requirements

Education: Bachelor’s degree required, Master’s degree preferred. Economics, analytics, mathematics, computer science or other related disciplines preferred.

Experience:  2+ years of analytics experience working data to derive insights andAdobe Analytics, Google Analytics, or related software required. Tableau, DataStudio, PowerBI or similar data visualization tool experience requiredExperience working with SQL, Python, R or similar language a plusBig Query (Google Cloud Platform) experience a plus

Additional Requirements: 

  • Detail-oriented
  • Knowledge of MS Office, Project Management practices
  • Strong desire to learn new software, skills
  • Good communication skills both written and verbal
  • Experience with creative and analytical thinking – knowledge of how to ask and answer questions with data
  • Experience managing multiple projects with a close attention to detail and high-quality performance

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