Digital Media Strategist (Tulsa Radio) in Tulsa, OK at Cox Media Group

Date Posted: 6/6/2023

Job Snapshot

Job Summary

Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. With multiple unique value propositions and a team of committed perfectionists, you’ll enjoy being part of a company poised for continued growth. If you’re interested in working in a fast-paced environment where employees share a common purpose of being the best at what they do, come join CMG!

The Digital Media Strategist will work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The Digital Media Strategist must understand all CMG’s digital product offerings and how to leverage them to meet the client's strategic objectives. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. The Digital Media Strategist must be analytical, organized, solution minded, consultative and customer centric. We are looking to expand our team with smart, digitally savvy individuals with an insatiable appetite to learn and make an impact. Join a company that provides opportunity, training, and an innovative environment.

In this role, you will work in collaboration with our local market sales team and CMG team members to protect and grow the digital investments of our existing clients and secure new revenue from non-advertisers. The Digital Media Strategist will attend client-facing meetings to uncover client’s marketing goals, then develop, present, propose and close digital media campaigns directly to the clients with our sales team.


  • Attend client needs assessment meetings with sales team to uncover client’s goals.
  • Build strategic recommendations and proposalsthat align with clients’ goals.
  • Present digital recommendations and strategies with our local market sales team to clients.
  • Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities.
  • Complete appropriate insertion order details for all digital campaigns that are sold.
  • Partner with CMG campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments.
  • Consult and educate Account Executives and clients on the ever-changing digital media environment and on suite of digital marketing products.
  • Collaborate regularly with CMG team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts.



What we look for


  • Bachelor's degree (B.A) from four-year college or university in digital marketing, digital advertising and/or digital sales; and 2-4years related experience.
  • Knowledge of digital marketing including SEM, SEO, social, content marketing, programmatic, video, display advertising, and website development.
  • Excellent written and oral communication skills.
  • Knowledge of attribution and omni-channel efforts is essential, understanding how all marketing channels work together to drive results.
  • Demonstrated success in digital and integrated sales, internal/external customer satisfaction, and growing advertising accounts.
  • Outstanding computer skills including solid knowledge of Microsoft Excel, Word,and PowerPoint.
  • Ability to learn and operate multipleinternal computer programs and systems.
  • Strong organizational and process management skills.
  • Abilityto manage multiple daily tasks.
  • Flexibility to work ina rapidly changing environment.
  • Technical aptitude including experience with HTML, pixel placement, WordPress, Photoshop, and a variety of Content Management Systems is a plus.
  • Knowledge of Google Ad Manager (GAM), WideOrbit, Operative, and other systems is a plus.
  • Self-motivatedand ability to work well in fast-paced deadline driven environment
  • Strong focus on teamwork and ability to manage relationships across multiple departments.
  • Results oriented with great attention to detail.
  • Able to apply creative thinking and exceptional problem-solvingskills.


CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements.  We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses include 14 high-quality, market-leading television brands in 9 markets; 54 top-performing radio stations delivering multiple genres of content in 11 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.


If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!

Cox Media Group is an Equal Opportunity Employer.



  1. Marketing Jobs
  2. Business Analyst Jobs

Join Us

Get job alerts by email. Sign up now!

  • Receive alerts with new job opportunities that match your interests
  • Receive relevant communications and updates from our organization
  • Share job opportunities with family and friends through social media or email