The Digital Media Manager / Sr Manager will be responsible for driving digital revenue growth by working with local sellers and developing new direct digital advertising clients in Orlando. In this role, you will identify, implement, and accelerate strategic digital sales initiatives to meet and exceed goals. This will be accomplished by working with our local sales team, sales management, market management, and the CMG Local Solutions team. CMG helps local and national clients grow their business year-over-year by providing customized digital marketing solutions that solve unique business needs with in-depth analytics. Our integrated portfolio of top-rated media properties and digital marketing solutions, combined with our in-house research team and creative services, provides clients with the optimal media mix for real business results.  

As the subject matter expert in the CMG Local Solutions’ suite of digital advertising products, strategies and processes, your main responsibility will be to drive digital revenue growth. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, multi-touch attribution, Google analytics, and latest industry trends.  

The individual will be an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients. The position will report to the Director of Sales. 

WHAT YOU WILL DO:

We are looking for an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients. 

• Establish and execute a revenue strategy that maximizes our assets and revenue potential. 
• Uncover high-potential digital revenue growth opportunities and develop joint execution plans with local sales management. Development of new direct digital business. 
• Guide sales teams to develop advertising campaigns that are designed around advertiser needs and objectives and are executed across multiple media platforms. 
• Responsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managers.  
• Protect, retain, and grow existing CMG digital advertising clients. 
• Must be profit-oriented and can develop advertising campaigns that drive revenue while driving return on investment for advertisers.  
• Must be a strong leader and possess excellent collaboration skills to ensure effective partnership with peers while reporting to the Sr Director of Digital Sales. 
• Report on digital sales revenue activity, strategies, and goals to ensure revenue and profitability achievement. Accurately forecast and report on digital revenue attainment. 
• Facilitate group presentations and face-to-face client sales calls with key advertising clients and advertising verticals. Develop, facilitate, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisers. 
• Identify and share best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenue.