Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

Digital Media Director in Athens, GA at Cox Media Group

Date Posted: 7/1/2022

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Athens, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    7/1/2022

Job Summary

Cox Media Group is looking for a Digital Media Director to join our team! 

Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. We are marketing experts – leveraging our premier Television, Radio, and Digital advertising solutions to create best-in-class local marketing campaigns for our clients across the country. If you’re interested in working in a fast-paced environment where employees share a common purpose of being the best at what they do, come join CMG! 

The Digital Media Director will be responsible for driving digital revenue growth by working directly with Cox Media Group’s local media property and developing new direct digital advertising clients in your assigned market. In this role, you will identify, implement, and accelerate strategic digital sales initiatives to meet and exceed goals. This will be accomplished by working with CMG’s local market sales team, sales management, market management, and the CMG Local Solutions team. CMG helps local and national clients grow their business year-over-year by providing customized digital marketing solutions that solve unique business needs with in-depth analytics. Our integrated portfolio of top-rated media properties and digital marketing solutions, combined with our in-house research team and creative services, provides clients with the optimal media mix for real business results. 

As the subject matter expert in the CMG Local Solutions’ suite of digital advertising products, strategies and processes, your main responsibility will be to drive digital revenue growth. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, multi-touch attribution, Google analytics, and latest industry trends.  

WHAT YOU WILL DO:

  • Expertise in digital advertising and marketing solutions.
  • Focus on retainment, development, and growth of current CMG clients and the development of new digital advertising clients. 
  • Establish and execute a revenue strategy that maximizes our assets and revenue potential. 
  • Uncover high-potential digital revenue growth opportunities and develop joint execution plans with local sales management. Development of new direct digital business. 
  • Guide sales teams to develop advertising campaigns that are designed around advertiser needs and objectives and are executed across multiple media platforms. 
  • Responsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managers.  
  • Protect, retain, and grow existing CMG digital advertising clients. 
  • Must be profit-oriented and can develop advertising campaigns that drive revenue while driving return on investment for advertisers.  
  • Must be a strong leader and possess excellent collaboration skills to ensure effective partnership with peers while reporting to the Sr Director of Digital Sales. 
  • Report on digital sales revenue activity, strategies, and goals to ensure revenue and profitability achievement. Accurately forecast and report on digital revenue attainment. 
  • Facilitate group presentations and face-to-face client sales calls with key advertising clients and advertising verticals. Develop, facilitate, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisers. 
  • Identify and share best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenue.  
  • Develop integrated advertising campaigns designed around advertiser needs and objectives, working with Program Directors and other teams to develop and execute marketing strategies and events
  • Act as the UGA Football revenue lead, developing a strategy to sell all elements of our UGA Football programming
  • Recruit, train, and manage Media Consultants, coaching them to meet their business goals
  • Recruit, train, and manage Account Managers to assist with the sales team’s day to day needs

 

 

What we look for

WHAT YOU WILL BRING:

  • Strong (3+ years) experience in Digital Sales Management including:  
  • Expertise in consultative selling techniques. 
  • Management of digital sales and operations. 
  • Subject matter expertise in digital media services and integrating client advertising solutions with traditional TV, radio, and digital owned and operated assets. 
  • Demonstrated success in digital and integrated sales, internal/external customer satisfaction and territory management. 
  • Successful background growing advertising accounts and prospecting for new digital advertising verticals and strategies. 
  • Demonstrated experience working with both large and small advertising agencies and direct clients. 
  • Ability to work in a results-oriented, rapidly changing, dynamic and fast-paced environment that requires collaboration across multiple stakeholders and constituents. 
  • Ability to establish priorities and work independently. This includes taking priorities from local markets and identifying the best course of action to accomplish goals. 
  • Project Management skills required with proven ability to take a concept from ideation to development to implementation, while working within a cross-functional, cross-departmental team. 
  • Demonstrated successful selling and management of digital advertising solutions to exceed goals. 
  • Demonstrated business acumen with exceptional knowledge of marketing, sales, and new business development. 
  • Experience with needs assessment (client needs analysis), digital sales training programs & curriculums, business development, implementation and facilitation required. 
  • Superior interpersonal skills and demonstrated command in large group settings. 
  • Strong command in front of large groups or video audiences. The gravitas to be a credible and dynamic sales leader in the digital space. 
  • Excellent verbal and written communication skills. Ability to communicate clearly and effectively to all levels of the organization. 
  • Outstanding customer service skills with a keen ability to proactively anticipate and provide solutions for customer needs. 
  • Strong proficiency in Microsoft Office products (PowerPoint, Excel, Word). 
  • Active and strong knowledge of all forms of social media. 
  • IAB Digital Media Sales Certification (IAB DMSC) required. 
  • Google AdWords Certification required. 
  • Travel required ~ 20%. 
  • Bachelor’s degree in business, marketing, computer sciences or related field.  

Local Solutions, powered by Cox Media Group, provides customizable digital marketing products and services that drive results. With local expertise and innovative tools, our digital advisors help you maximize your sales, boost your brand value, and turn prospects into customers. Please visit www.cmglocalsolutions.com for more information. 

WHAT WE OFFER YOU: WHY YOU SHOULD WORK AT CMG

CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements.  We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

We provide valuable local content to viewers in the communities we serve through our 33 high-quality, market-leading television stations in 20 markets, 53 top-performing radio stations delivering all genres of content in 11 markets, and numerous streaming and digital platforms. Our portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. We also offer a full suite of national, regional, local, and digital advertising services with CMG Local Solutions, CoxReps and Gamut.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.

We promote the safety and well-being of our employees by requiring that all newly hired CMG employees be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief. 

If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!

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