Digital Content Producer in Memphis, TN at Cox Media Group

Date Posted: 1/9/2020

Job Snapshot

Job Description


A Digital Content Producer for WHBQ is a skilled writer who produces and maintains content for and related digital platforms -- mobile sites, apps, OTT, and social media pages -- with the goal of building an audience of loyal, local visitors.


Key Responsibilities:

  • Write and adapt broadcast television material for digital, working closely with FOX13’s news department to ensure continuity with FOX13 News coverage
  • Create significant, original, locally focused stories for FOX13’s digital platforms -- this content, in most cases, will be gathered and produced by the digital content producer
  • Create engaging content on Facebook, Twitter and other social media sites that draw eyeballs to digital and to television
  • Participate in the creative development, technical implementation and curation of online content for the website and related digital platforms
  • Work collaboratively with other newsroom personnel, marketing, programming and sales departments to seamlessly syndicate content, growing audience engagement and interaction on television and online
  • Constantly monitor web and social analytics and use social tools to make strategic decisions
  • Work with reporters and photographers to gather material that will enhance digital stories
  • Mine through social media sites for comments and content to help drive and enhance our editorial process
  • Track story developments, both local and national, and communicate with the newsroom throughout the day
  • Assist assignment editors by fielding phone calls, listening to police/emergency scanners for breaking news, confirming stories, and communicating with officials as needed to confirm developments



Job Requirements


  • A minimum of one year combined professional experience in web/social media, print or broadcast journalism is required
  • A degree in journalism or related field is also preferred
  • Serious candidates should have a strong writing background with knowledge of Associated Press style and a proven track record with content management systems, Facebook, Twitter, other social media platforms, analytics, non-linear video editing and basic HTML


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