Digital Content Manager in Pittsburgh, PA at Cox Media Group

Date Posted: 5/3/2021

Job Snapshot

Job Summary

WPXI is looking for someone with a great passion and understanding for news across all platforms to be its Digital Content Leader. This individual will play a major role shaping the news content.

The Digital Content Leader will take charge of daily digital strategy. This involves working with a team to create and execute the right plan each day for our digital platforms, take advantage of streaming opportunities and develop strategies to improve our metrics.  

The digital lead also works closely with the other News Managers, CMG corporate teams for digital and OTT strategy, as well as help lead station coverage during breaking news, elections, political debates, and annual station community partnerships.

The right applicant will have strong news judgment, understand the type of content that performs well on each platform and can juggle multiple assignments. We need someone who can communicate a clear strategy to a team. Strong organizational skills are a must.

A Bachelor’s degree is preferred with at least five years’ experience producing digital content.    



What we look for

  • Oversees all aspects of digital media activities and content for WPXI News
    • Builds and executes short and long-term strategies to maximize engagement
    • Directs and monitors online activities of all digital platforms
    • Ensures that the WPXI social media presence reflects its target, consistent with style and brand guidelines
    • Continually measures and studies effectiveness of strategies across platforms
    • Stays abreast of developments in digital content creation and distribution
    • Works closely with programming, promotions, news and sales to drive ratings and revenue
    • Continually monitoring local and national news media organizations, including social influencers
    • Oversee and coordinate brand and client video requests with sales, promotions, and programming leadership



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