Reporting to the Digital Sales Manager, the Digital Campaign Coordinator will be primarily responsible for implementing and managing digital advertising campaigns. The role is critical within the Digital Sales team to ensure we are providing the best ROI for our clients’ digital investment.
RESPONSIBILITIES
- Serve as project manager between sales, production and CMG’s corporate digital team
- Work within the company’s various systems to input orders with efficiency and accuracy
- Output campaign performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell
- Analyze clients’ Google Analytics to measure campaign effectiveness
- Project inventory levels in GAM and maintain Rich media calendars
- Successfully complete other related tasks and/or projects as needed