Digital Analyst in New York, NY at Cox Media Group

Date Posted: 1/9/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    New York, NY
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    1/9/2020

Job Description

The Digital Analyst supports the Gamut digital sales efforts by preparing, presenting, and consulting on digital performance analytics. At a micro level, analyzes and consults on campaigns for clients, agencies, and internal sellers. At a macro level, prepares and presents benchmarking data, manages project timeline and analyzes the effectiveness and efficiency of the workflow pipeline.

 

Job Responsibilities

50%   Prepares micro (campaign level) and macro (success stories; case studies; product analysis) post campaign analytics on campaign results using several digital analytics tools and software products.

  • Report pulling – identify the appropriate data to include in the analysis.
  • Analysis – analyzing the data to find patterns, trends, and stories.
  • Preparation – organizing the data into a story that is designed and client facing.

15%       Manages project timeline, communicates timelines and follows up on workflow deliverables. Analyzes pipeline.

10%       Consults on performance analysis to inform the digital support teams pre to post sale.

10%       Works with attribution vendors on feasibility and prepares information to provide to sellers regarding attribution measurement.

10%    Supports the Digital Analytics team in monitoring and troubleshooting dashboards and data tools.

5%         Trains under the Sr. Digital Analyst on presenting campaign analytics to clients, agencies, and sellers.

 

THE SUCCESSFUL CANDIDATE WILL DEMONSTRATE:

  • Decision making with the sense of urgency needed to stay ahead of internal/external client needs. Has a “get it done” attitude that persists regardless of obstacles.
  • Consistently looks for ways to make things better through identifying opportunities to increase individual and organizational performance or results. Even in the face of disappointment and/or adversity, remains solution-oriented.
  • Demonstrated project management skills; committed to meet defined goals and timelines.
  • Is an independent worker, a self starter and an accountable team player.
  • Able to manage multiple projects with competing priorities.

#candidat_contre_indication_integr#

 

Job Requirements

  • Experience with SQL, DOMO, Tableau, or other data programming languages/visualization tools is a strong plus
  • Experience managing multiple projects with competing priorities
  • 6 months experience in media through school, internship, and/or employment
  • Experience in marketing analytics or consumers insights is preferred
  • Degree with marketing major is preferred

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