Cox Media Group is searching for a Client Performance Manager, managing our most strategic accounts.
The Client Performance Manager serves as a subject matter expert for cross-channel marketing analysis for our most high-value advertising clients. They provide ROI storytelling through digital campaign analytics and advanced analytics technologies. The Client Performance Manager is responsible for the campaign management and the performance deliverables for the market's key clients.
The Client Performance Manager should have experience in delivering effective campaign reporting and analyses, interacting directly with clients to convey data-driven stories. They exhibit confidence and knowledge to foster trust with key stakeholders, recommending the best solution for optimal business results. They should be comfortable collaborating with internal teams to act upon insights and communicate optimization opportunities with our operations teams. They should excel at presenting client’s their campaign performance stories and driving strategic conversations for account growth.
This individual must also have superior campaign management skills, being responsible for tracking client media plans, goals, challenges, and ongoing shifts in the campaign strategy. The Client Performance Manager must be effective in collaborating with not only the client and our central digital sales teams, but also our internal product operation teams, closing the loop from media planning to campaign execution to reporting and insights. Clear and concise communications will be key for the individual to succeed.
Previous experience in digital campaign analytics and creating client-facing deliverables is critical. The Client Performance Manager must have in-depth knowledge of digital analytic platforms, being confident in accessing and pulling data in systems such as Google Analytics, Google Ads, Facebook, and more. A basic knowledge of ad tags/trafficking and conversion management (Google Tag Manager) will only help this individual excel in the role. An analytically curious mindset is key.
Cox Media Group is an integrated broadcast, publishing, direct marketing, and digital media company. We are digital experts –leveraging the best of television, radio, and digital marketing services to create innovative marketing solutions for businesses across the country.
WHAT YOU WILL DO:
WHAT YOU WILL BRING:
Year One Critical Success Factors
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WHAT WE OFFER YOU: WHY YOU SHOULD WORK AT CMG
CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements. We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.
CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses include 14 high-quality, market-leading television brands in 9 markets; 52 top-performing radio stations delivering multiple genres of content in 11 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.
We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.
CMG may require proof of COVID-19 vaccination upon hire or during employment as a term and condition of employment unless otherwise prohibited by applicable law.
If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!
Cox Media Group is an Equal Opportunity Employer.
