Analyst, Marketing Attribution in Atlanta, GA at Cox Media Group

Date Posted: 7/31/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Atlanta, GA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    7/31/2020

Job Summary

The Analyst, Marketing Attribution serves as a subject matter expert for cross-channel marketing attribution for CMGdigital’s most high-value advertising clients.  They provide ROI storytelling through digital campaign analytics and advanced attribution technologies. The Analyst will be a key contributor as part of the Cox Analytics team, responsible for their own portfolio of advertising clients’ reporting & insights.    

The Analyst should have experience in delivering effective campaign reporting and analyses, interacting directly with clients to convey data-driven stories. They exhibit confidence and knowledge to foster trust with key stakeholders, recommending the best solution for optimal business results. They should be comfortable collaborating with internal teams to act upon insights and communicate optimization opportunities with our operations teams. Additionally, the Analyst is expected to support our market sales teams’ and internal team’s development and acumen around analytics, acting as a resource & subject matter expert (SME) related to advertising analytics. As a go to SME in analytics, they will play a critical role in proactively recommending process, product and technology improvements to enhance the effectiveness and efficiency of CMGdigital’s delivery of ROI results for our customers.

50% Drive retention and growth of CMG’s top advertising accounts through ROI storytelling and execution of advanced attribution insights & reporting.   Delivering effective attribution reporting to our clients to drive client’s marketing goals. Provide clarity & transparency into what advertising channels and tactics are working to deliver ROI.  As a data storytelling expert, the Analyst must be able to mine data to identify compelling and actionable insights. They should also apply creative and critical thinking to best customize analyses for our clients. They will have direct exposure to our top advertising clients and foster a relationship as a trusted advisor.

40% Account management related to clients’ analytics & reporting needs. Each account requires ongoing support and management to ensure campaign data is accurately tracked, requiring collaboration with CMGdigital operations teams. Further, act as a liaison to steward optimization recommendations with relevant teams such as sales and operations to ensure we act upon ROI insights. Ensure client satisfaction through white-glove analytics services.

10% Proactively offer solutions, improve processes to enhance analytics operations and make our work more impactful and efficient. Responsible for ongoing upkeep of documentation, training and communicating changes to process, best practices related to analytics solutions. The Analyst will contribute to enhancing Cox Analytics services by providing POVs on new technologies or industry updates, a contribution of their continued development as a digital marketing expert.

 

 

 

What we look for

Qualifications:

  • 3-5 years related experience in advertising, marketing, or research with reporting and analytics responsibilities
  • Experience presenting to clients or key stakeholders related to digital marketing reporting, analytics, research or business intelligence
  • Mastery of computer skills: Advanced MS Excel skills, PowerPoint and Word.
  • Google Analytics certification & regular interaction within the GA platform; additional analytic platforms are a plus
  • Experience in reporting & analytics across various digital media channels and platforms – any combination of Facebook, Google Ads, programmatic DSPs, Google Ads Manager, Google Campaign Manager (DCM, DFA), etc.
  • Understanding of Google Marketing Platform products, Google Tag Manager, Google Campaign Manager, Google Data Studio, is a plus
  • Experience with data visualization in platforms such as Tableau, Looker, Domo, or other is a plus
  • Basic understanding of digital ad tech and ad serving operations to troubleshoot digital tracking requirements, is a plus

 

  • Should enjoy & thrive working in a fun, fast-paced, and dynamic digital agency environment
  • Must be detail-oriented analyst with an understanding of digital channels who can provide not only the data analysis, but thought leadership focused on delivering the best ROI for ongoing programs
  • Excellent written and verbal communications skills, with the ability to craft a data driven story. Comfortable in presenting to key stakeholders. Translating technical information to non-technical audiences.
  • Willing to take the initiative to research and learn emerging technologies that may improve the quality, success, and performance of deliverables.
  • Must have attention to detail, and a drive for perfection. Will be required to QA their own work and work with little oversight

Positive attitude and passion for solving for client needs, desire to go above and beyond, a self-starter who can work independently

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