The Cox Media Group (CMG) Local Solutions Advanced Campaign Analytics is the expert in all channels of Campaign Manager, Ad Trafficking, and comprehensive storytelling through digital campaign analytics platforms. This role is highly focused on not only facilitating the proper set up of Ad Trafficked campaigns but also assist with analytics insights across CMG. As an Advanced Campaign Analytics team member, they will be the point of contact for general inquiries and relied upon for high level expertise.
This individual must maintain a comprehensive knowledge of the Campaign Manager 360 (CM360) platform, Google Analytics/GA4, Google Tag Manager, and all aspects of digital fulfillment product offerings. They will work with the Market Client Performance Managers and Specialists along with the Execution teams for two purposes related to our top-tier clients: to ensure that trafficked campaigns are superiorly executed & deliver effective campaign reporting and analyses, interacting directly with clients to convey data-driven stories.
The Advanced Campaign Analytics team member will assist local markets with creation of CM360 ad tags for new top-tier campaigns, monitor performance, help identify underperforming campaigns through analyzing the data aggregated from CM360 & Google Analytics/GA4, to recommend adjustments to increase client ROI. They should be comfortable collaborating with internal teams to act upon insights and communicate optimization opportunities with our operations teams. They should excel at presenting client’s their campaign performance stories and driving strategic conversations for account growth.
Cox Media Group is an integrated broadcast, publishing, direct marketing, and digital media company. We are digital experts – leveraging the best of television, radio, and digital marketing services to create innovative marketing solutions for businesses across the country.
WHAT YOU WILL DO:
WHAT YOU WILL BRING:
YEAR ONE CRITICAL SUCCESS FACTORS
Cultural Assimilation:
Building positive and trusting relationships internally and externally; seen as a true business partner who adds value and aligns CM360Gd with business goals and outcomes; is trusted and respected for not only their technical competence, but also business judgment; and has earned the confidence and trust of Leadership and key stakeholders.
Decision Making:
Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action and making timely decisions.
WHAT WE OFFER YOU: WHY YOU SHOULD WORK AT CMG
CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements. We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.
CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses include 14 high-quality, market-leading television brands in 9 markets; 52 top-performing radio stations delivering multiple genres of content in 11 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.
We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.
CMG may require proof of COVID-19 vaccination upon hire or during employment as a term and condition of employment unless otherwise prohibited by applicable law.
If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!
Cox Media Group is an Equal Opportunity Employer.
