Account Executive in Dayton, OH at Cox Media Group

Date Posted: 7/29/2020

Job Snapshot

Job Summary

The Account Executive is responsible for developing client relationships by creating marketing solutions and executing them from the initial planning stage to presentation, implementation and follow up.  Priorities of this position include continuous account development and new business account development through aggressive sales strategy including thorough needs analysis utilizing the full line of Cox Media Group Ohio products including Broadcast Television, Radio, Digital and other niche product opportunities to grow market share. 

Requirements

  • Determines advertising campaign requirements by utilizing product and service knowledge including a thorough understanding of broadcast, digital, marketing research, media capabilities and audience characteristics.
  • Identifies current and future customer service requirements by establishing rapport with current and potential customers.
  • Helps customers develop and maximize advertising budget by conferring with key stakeholders (management, designers, and media specialists) to develop the optimal media solution.
  • Develops and presents custom campaign strategies utilizing multimedia solutions based on thorough needs analysis
  • Negotiates, closes and implements multi-media campaigns
  • Evaluates and optimizes campaigns based on analyzing results and recommends future direction.
  • Develops new business contacts and opportunities through networking, territory mining and referrals.
  • Prepares reports for customers by collecting, analyzing and summarizing information and trends
  • Responsible for reaching monthly revenue goals and KPIs.
  • Maintains professional knowledge by attending educational workshops, reviewing professional publications, establishing professional networks and participating in professional associations.
  • Contributes to the company team effort by accomplishing related results as needed.

 

 

What we look for

  • Multi-media sales experience desired
  • Agency negotiation skills, and digital sales expertise is desired
  • Bachelor’s degree in marketing, management communications, or equivalent
  • At least two years of successful sales experience required with strong emphasis in business-to-business sales
  • Excellent communication, customer service, presentation skills, time management and attention to detail
  • General business understanding of marketing and pricing models
  • Proposal development and negotiating skills
  • Strong computer skills including Excel, PowerPoint, Word and Outlook
  • Strong understanding of the Internet and online sales opportunities
  • Ability to think creatively